The new, ground-breaking book, “Collision Course – How Good Business Decisions Sank the Titanic and Why” was featured at Times Square for the book’s release on Wednesday, March 27 (click on the image for a high-resolution view). Thanks to the good folks at PR Newswire for making this happen.
The book is now live! At 9:00 AM Eastern Daylight Time, “Collision Course – How Good Business Decisions Sank the Titanic and Why” was published on amazon.com. It recounts the previously-untold story that has been waiting more than a century to be heard. Far from being the fools history has portrayed them to be, the decision-makers actually make good, strategic decisions, the kind you are likely making in your own company. Read this book if you want to learn how to know when your good decisions are leading to bad outcomes.
Joseph Mortati learned to understand complexity while flying supersonic fighters in the U. S. Air Force. Adopting a "People, processes, and systems . . .